Does your brand stand head-and-shoulders above the crowd? CEEOR’S MarketDrill™ can help you identify where your brand is breaking through or, alternatively, where it could use attention.
Our MarketDrill™ surveys conducted on our panel of doctors will help you create clear, compelling brand promotions. Physicians, like all human beings, are rational and rationalizing in even measure. They take a reasoned approach when evaluating their prescription choices. We come to understand the true triggers and motivations for prescribing behavior, and how to position your product to satisfy unmet needs. Given the availability of cost-effective alternatives, promotional intervention with your brand creates value-based justification for prescribing behavior. We measure traditional brand performance against criteria - efficacy, safety and tolerability. But by digging deeper, we can provide you with clear, compelling reasons why your brand is chosen. By discussing the specific management situation, priority issues, needs, concerns and dissatisfactions emerge, enabling you to understand what drives a doctor to do something different. We help you to find the right button to push.
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